Principles of marketing in the 21st century /
Bautista, Adonis S.
Principles of marketing in the 21st century / Adonis S. Bautista. - Malabon City : Mutya Publishing, c2020. - 139 pages : tables, figures ; 23 cm.
Includes bibliographical references.
CHAPTER 1 An overview of marketing -- CHAPTER 2 Consumer behavior -- CHAPTER 3 The buying behavior of organizational markets -- CHAPTER 4 Market segmentation and targeting -- CHAPTER 5 Market research and information system -- CHAPTER 6 The product, services, and brands -- CHAPTER 7 The price -- CHAPTER 8 Marketing channels -- CHAPTER 9 Physical distribution -- CHAPTER 10 Retailing and wholesaling -- CHAPTER 11 Personal selling -- CHAPTER 12 Advertising, sales promotion, public relation and direct marketing -- CHAPTER 13 Services and non-business marketing -- References.
"This module is a reference material that was conceptualized due to a strong desire to make teaching-learning process easy and enjoyable. most of its contents are explained by the authors in a friendly and simplified manner to provide convenience to the students and the teachers as well." -- Preface.
9789718219379
MARKETING
HF 5415 .B38 2020
Principles of marketing in the 21st century / Adonis S. Bautista. - Malabon City : Mutya Publishing, c2020. - 139 pages : tables, figures ; 23 cm.
Includes bibliographical references.
CHAPTER 1 An overview of marketing -- CHAPTER 2 Consumer behavior -- CHAPTER 3 The buying behavior of organizational markets -- CHAPTER 4 Market segmentation and targeting -- CHAPTER 5 Market research and information system -- CHAPTER 6 The product, services, and brands -- CHAPTER 7 The price -- CHAPTER 8 Marketing channels -- CHAPTER 9 Physical distribution -- CHAPTER 10 Retailing and wholesaling -- CHAPTER 11 Personal selling -- CHAPTER 12 Advertising, sales promotion, public relation and direct marketing -- CHAPTER 13 Services and non-business marketing -- References.
"This module is a reference material that was conceptualized due to a strong desire to make teaching-learning process easy and enjoyable. most of its contents are explained by the authors in a friendly and simplified manner to provide convenience to the students and the teachers as well." -- Preface.
9789718219379
MARKETING
HF 5415 .B38 2020
