Do good : embracing brand citizenship to fuel both purpose and profit /
Thompson, Anne Bahr
Do good : embracing brand citizenship to fuel both purpose and profit / Anne Bahr Thompson - New York : AMACOM, c2018 - vii, 294 pages ; 24 cm.
Includes bibliographical references and index.
Introduction -- Part I: It's brave new world -- Part II: The path of brand citizenship -- Part III: Choosing change -- Endnotes -- Index.
"Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit by Anne Bahr Thompson takes a look at many modern businesses that have established themselves as leaders in profits and global citizenship by working with people who are less fortunate and giving back to those who are in need."
9780814438398
SOCIAL RESPONSIBILITY OF BUSINESS
CITIZENSHIP
CORPORATE IMAGE
BRANDING (MARKETING)
HD 60 .T46 2018
Do good : embracing brand citizenship to fuel both purpose and profit / Anne Bahr Thompson - New York : AMACOM, c2018 - vii, 294 pages ; 24 cm.
Includes bibliographical references and index.
Introduction -- Part I: It's brave new world -- Part II: The path of brand citizenship -- Part III: Choosing change -- Endnotes -- Index.
"Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit by Anne Bahr Thompson takes a look at many modern businesses that have established themselves as leaders in profits and global citizenship by working with people who are less fortunate and giving back to those who are in need."
9780814438398
SOCIAL RESPONSIBILITY OF BUSINESS
CITIZENSHIP
CORPORATE IMAGE
BRANDING (MARKETING)
HD 60 .T46 2018
