Sold on language : how advertisers talk to you and what this says about you /
Sedivy, Julie.
Sold on language : how advertisers talk to you and what this says about you / Julie Sedivy, [and] Greg Carlson - Chichester, West Sussex, UK ; Malden, MA : Wiley Blackwell, c2011. - xii, 317 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
About the authors -- Preface -- 1 The power of choice -- 2 The unconscious consumer -- 3 The attentional arms race -- 4 We know what you're thinking -- 5 Why ads don't say what they mean (or mean what they say) -- 6 Acting out -- 7 Divide and conquer -- 8 The politics of choice -- Sources -- Index.
"Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science." -- Provided by Library of Congress.
9780470683095
ADVERTISING -- LANGUAGE
ADVERTISING
HF 5821 .S43 2011
Sold on language : how advertisers talk to you and what this says about you / Julie Sedivy, [and] Greg Carlson - Chichester, West Sussex, UK ; Malden, MA : Wiley Blackwell, c2011. - xii, 317 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
About the authors -- Preface -- 1 The power of choice -- 2 The unconscious consumer -- 3 The attentional arms race -- 4 We know what you're thinking -- 5 Why ads don't say what they mean (or mean what they say) -- 6 Acting out -- 7 Divide and conquer -- 8 The politics of choice -- Sources -- Index.
"Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science." -- Provided by Library of Congress.
9780470683095
ADVERTISING -- LANGUAGE
ADVERTISING
HF 5821 .S43 2011
