Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, [and] Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit - Boston : Pearson, c2010 - 518 pages : color illustrations ; 29 cm.
Includes index.
Part 1: Introduction -- Part 2: The Consumer as an individual -- Part 3: Consumers in their social and cultural settings -- Part 4: The consumers decision making process and ethical dimensions.
"Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing."
978013505010
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)
HF 5415.32 .S35 2010
Consumer behavior / Leon G. Schiffman, [and] Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit - Boston : Pearson, c2010 - 518 pages : color illustrations ; 29 cm.
Includes index.
Part 1: Introduction -- Part 2: The Consumer as an individual -- Part 3: Consumers in their social and cultural settings -- Part 4: The consumers decision making process and ethical dimensions.
"Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing."
978013505010
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)
HF 5415.32 .S35 2010
