Strategic management : concepts and applications /
Cabrera, Ma. Elenita Balatbat
Strategic management : concepts and applications / Ma. Elenita Balatbat Cabrera, Gilbert Anthony B. Cabrera and Bernadette Ann B. Cabrera - 2022 EDITION - Manila, Philippines : GIC Enterprises & Co., Inc., c2022 - xv, 283 pages : illustrations ; 23 cm.
Includes bibliographical references.
Glossary: 274 -282 pages.
Preface -- Unit I Understanding strategy -- Unit II Strategy development and strategic decision making -- Unit III Strategy implementation -- Glossary of key terms -- References
The objective of this book is to provide the readers, students and new business managers with core concepts, framework, and analysis techniques in strategy that will not only integrate their functional responsibilities but also help them to become managers who make better strategic decisions. This book looks at the whole process of strategic decision-making from vision , innovating and allocating resources, to implementation leading people through changes in the business. It focuses on the presentation of relevant strategy content using analysis, formulation, and implementation as a guiding framework . It includes the traditional chapters needed in the core strategy course, as well as contemporary standalone chapters that provided added value. -- preface
9786214161256
STRATEGIC PLANNING
HD 30.28 .C33 2022
Strategic management : concepts and applications / Ma. Elenita Balatbat Cabrera, Gilbert Anthony B. Cabrera and Bernadette Ann B. Cabrera - 2022 EDITION - Manila, Philippines : GIC Enterprises & Co., Inc., c2022 - xv, 283 pages : illustrations ; 23 cm.
Includes bibliographical references.
Glossary: 274 -282 pages.
Preface -- Unit I Understanding strategy -- Unit II Strategy development and strategic decision making -- Unit III Strategy implementation -- Glossary of key terms -- References
The objective of this book is to provide the readers, students and new business managers with core concepts, framework, and analysis techniques in strategy that will not only integrate their functional responsibilities but also help them to become managers who make better strategic decisions. This book looks at the whole process of strategic decision-making from vision , innovating and allocating resources, to implementation leading people through changes in the business. It focuses on the presentation of relevant strategy content using analysis, formulation, and implementation as a guiding framework . It includes the traditional chapters needed in the core strategy course, as well as contemporary standalone chapters that provided added value. -- preface
9786214161256
STRATEGIC PLANNING
HD 30.28 .C33 2022
