Tour and travel management /
Herrera, Maricel D.
Tour and travel management / Maricel D. Herrera, Ferdinand Dondi C. Ocampo [and] Luzviminda O. Tugade - Manila : Rex Book Store, c2021 - xii, 241 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Preface -- Acknowledgment -- Chapter 1: Fundamentals of travels and tours -- Chapter 2: Historical perspective of travels and tours -- Chapter 3: Roles of travel agencies and tour operators -- Chapter 4: The business of travel management -- Chapter 5: Travel management cycle -- Chapter 6: Tour operations cycle -- Chapter 7: Online travel agencies (OTAS) -- Chapter 8: Tour and travel agency marketing -- Chapter 9: Revenue management in tour and travel agency business -- Chapter 10: Rethinking sustainability in the tour operating industry -- Chapter 11: Risk management in travel agency business -- Chapter 12: Challenges and prospects of travel agencies in the 21st century -- Appendices -- References -- Index.
"This book is practical guide for students and business enthusiasts, with chapters discussing the tour and travel management cycles and travel agency marketing. The authors also cover timely and relevant subject matters about electronic commerce, revenue management, sustainability practices, risk management, and other evolving issues and trends in the tour and travel agency business." -- Excerpt from the preface
9786210403817
TRAVEL AGENTS
G 154 .H47 2021
Tour and travel management / Maricel D. Herrera, Ferdinand Dondi C. Ocampo [and] Luzviminda O. Tugade - Manila : Rex Book Store, c2021 - xii, 241 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Preface -- Acknowledgment -- Chapter 1: Fundamentals of travels and tours -- Chapter 2: Historical perspective of travels and tours -- Chapter 3: Roles of travel agencies and tour operators -- Chapter 4: The business of travel management -- Chapter 5: Travel management cycle -- Chapter 6: Tour operations cycle -- Chapter 7: Online travel agencies (OTAS) -- Chapter 8: Tour and travel agency marketing -- Chapter 9: Revenue management in tour and travel agency business -- Chapter 10: Rethinking sustainability in the tour operating industry -- Chapter 11: Risk management in travel agency business -- Chapter 12: Challenges and prospects of travel agencies in the 21st century -- Appendices -- References -- Index.
"This book is practical guide for students and business enthusiasts, with chapters discussing the tour and travel management cycles and travel agency marketing. The authors also cover timely and relevant subject matters about electronic commerce, revenue management, sustainability practices, risk management, and other evolving issues and trends in the tour and travel agency business." -- Excerpt from the preface
9786210403817
TRAVEL AGENTS
G 154 .H47 2021
