Creating a brand identity : a guide for designers /
Brooking, Catherine Slade
Creating a brand identity : a guide for designers / Catherin Slade-Brooking - London : Laurence King Publishing, c2022 - 160 pages : color illustrations 23 cm.
includes index.
Introduction -- Chapter 1: Branding basics -- Chapter 2: Brand anatomy -- Chapter 3: Brand strategy -- Chapter 4: The design process -- Chapter 5: Research -- Chapter 6: Analysis -- Chapter 7: Concept development -- Chapter 8: Delivering the final design -- Glossrry -- Recommended reading -- Index -- Picture credits.
"Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behavior. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, and launching the new identity. " -- Back cover
9781780675626
BRANDING (MARKETING.)
HF 5415.1255 .B76 2022
Creating a brand identity : a guide for designers / Catherin Slade-Brooking - London : Laurence King Publishing, c2022 - 160 pages : color illustrations 23 cm.
includes index.
Introduction -- Chapter 1: Branding basics -- Chapter 2: Brand anatomy -- Chapter 3: Brand strategy -- Chapter 4: The design process -- Chapter 5: Research -- Chapter 6: Analysis -- Chapter 7: Concept development -- Chapter 8: Delivering the final design -- Glossrry -- Recommended reading -- Index -- Picture credits.
"Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behavior. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, and launching the new identity. " -- Back cover
9781780675626
BRANDING (MARKETING.)
HF 5415.1255 .B76 2022
