Distribution management /
Acierto, Marife Agusti
Distribution management / Marife Agustin-Acierto [and] Gilfred Abad Acierto ; Annabelle Gordonas, editor - Intramuros, Manila : Unlimited Books Library Services and Publishing, Inc., c2019 - x, 264 pages : illustrations ; 26 cm
Includes bibliographical references.
Preface -- Chapter 1: Introduction -- Chapter 2: Emergence of marketing channels -- Chapter 3: Components of marketing channels -- Chapter 4: Channel management -- Chapter 5: Marketing channel -- Chapter 6: Designing marketing channels -- Chapter 7: Selecting channel partners -- Chapter 8: Evaluating channel member performance -- Chapter 9: Context of channel management and distribution -- Bibliography.
"This book will help the students prepare in the changing and challenging career in business with appropriate marketing attitudes and competencies. It will assist them to determine the marketing channel needed in the distribution process. The features of the book make it distinct from other books, particularly in distribution management. The presentation of the topics starts on introducing the basic concept of distribution, distribution planning, distribution channel, channel coverage, physical distribution, inventory management, warehousing, wholesaling, retailing, store location and distribution strategy." -- Preface
9786214270514
DISTRIBUTION MANAGEMENT
HF 5415.7 .A25 2019
Distribution management / Marife Agustin-Acierto [and] Gilfred Abad Acierto ; Annabelle Gordonas, editor - Intramuros, Manila : Unlimited Books Library Services and Publishing, Inc., c2019 - x, 264 pages : illustrations ; 26 cm
Includes bibliographical references.
Preface -- Chapter 1: Introduction -- Chapter 2: Emergence of marketing channels -- Chapter 3: Components of marketing channels -- Chapter 4: Channel management -- Chapter 5: Marketing channel -- Chapter 6: Designing marketing channels -- Chapter 7: Selecting channel partners -- Chapter 8: Evaluating channel member performance -- Chapter 9: Context of channel management and distribution -- Bibliography.
"This book will help the students prepare in the changing and challenging career in business with appropriate marketing attitudes and competencies. It will assist them to determine the marketing channel needed in the distribution process. The features of the book make it distinct from other books, particularly in distribution management. The presentation of the topics starts on introducing the basic concept of distribution, distribution planning, distribution channel, channel coverage, physical distribution, inventory management, warehousing, wholesaling, retailing, store location and distribution strategy." -- Preface
9786214270514
DISTRIBUTION MANAGEMENT
HF 5415.7 .A25 2019
