Advanced marketing management /
Abante, Marmelo V.
Advanced marketing management / Marmelo V. Abante [and] Melchor S. Julianes - Intramuros, Manila : Unlimited Books Library Services and Publishing, Inc., c2024 - xiv, 254 pages ; 26 cm.
Includes bibliographical references.
Preface -- The purpose of this book -- Key features -- How to use this book -- Acknowledgments -- Final thoughts -- Module 1: An overview of strategic marketing -- Module 2: Strategic marketing planning and analysis -- Module 3: Consumer behavior and market research -- Module 4; Brand management and innovation -- Module 5: Integrated marketing communications -- Module 6: International and global marketing -- Module 7: Emerging trends in marketing -- Module 8: Marketing analytics and decision-making -- Module 9: Marketing leadership and change management -- Module 10: Capstone project and presentations -- References.
"Welcome to the realm of Advanced Marketing Management. The primary target audience of this book comprises individuals pursuing their education at the graduate level. Its purpose is to serve as a thorough manual, providing guidance on navigating the complex realm of contemporary marketing strategies, techniques, and concepts that are vital in achieving success within the ever-changing commercial landscape of today." -- Preface
9786214271696
MARKETING
DECISION MAKING
HF 5415 .A23 2024
Advanced marketing management / Marmelo V. Abante [and] Melchor S. Julianes - Intramuros, Manila : Unlimited Books Library Services and Publishing, Inc., c2024 - xiv, 254 pages ; 26 cm.
Includes bibliographical references.
Preface -- The purpose of this book -- Key features -- How to use this book -- Acknowledgments -- Final thoughts -- Module 1: An overview of strategic marketing -- Module 2: Strategic marketing planning and analysis -- Module 3: Consumer behavior and market research -- Module 4; Brand management and innovation -- Module 5: Integrated marketing communications -- Module 6: International and global marketing -- Module 7: Emerging trends in marketing -- Module 8: Marketing analytics and decision-making -- Module 9: Marketing leadership and change management -- Module 10: Capstone project and presentations -- References.
"Welcome to the realm of Advanced Marketing Management. The primary target audience of this book comprises individuals pursuing their education at the graduate level. Its purpose is to serve as a thorough manual, providing guidance on navigating the complex realm of contemporary marketing strategies, techniques, and concepts that are vital in achieving success within the ever-changing commercial landscape of today." -- Preface
9786214271696
MARKETING
DECISION MAKING
HF 5415 .A23 2024
