MARC details
| 000 -LEADER |
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| fixed length control field |
03007nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250625103930.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789814687331 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NUCLARK |
| Transcribing agency |
NUCLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HB 615 .E36 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sexton, Robert L. |
| Relator term |
author |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Economics and entrepreneurship / |
| Statement of responsibility, etc. |
Robert L. Sexton [and] Cynthia L. Greene |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Singapore : |
| Name of publisher, distributor, etc. |
Cengage Learning Asia Pte Ltd, |
| Date of publication, distribution, etc. |
c2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 399 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
PHP678.00 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Economics -- Chapter 1: Economics: a brief introduction -- Chapter 2: Economics: eight powerful ideas -- Chapter 3: Scarcity, trade-offs, and production possibilities -- Chapter 4: Demand, supply and market equilibrium -- Chapter 5: Elasticities -- Chapter 6: The firm: production and costs -- Chapter 7: Monopoly and antitrust -- Chapter 8: Monopolistic competition and production differentiation -- Chapter 9: Oligopoly and strategic behavior -- Chapter 10: The markets for labor, capital, and land -- Chapter 11: Income, poverty, and health care -- Entrepreneurship -- Chapter 1: Indentify and meet market need -- Ideas in action find your target market -- 1.1 Identify your market -- 1.2 Research the market -- 1.3 Know your competition -- Chapter 2: Market your business -- Ideas in action -- Turning creative fun into dollars -- 2.1 Develop the marketing plan -- 2.2 The marketing mix --product -- 2.3 The marketing mix -- price -- Chapter 3: Distribution, promotion, and selling -- Ideas in action A "funk-tional" fix for footwear -- 3.1 The marketing mix -- distribution -- 3.2 The marketing mix -- promotion -- 3.3 Selling and promoting -- Chapter 4: Select a type of partnership -- Ideas in action capitalize on youth marketing -- 4.1 Decide to purchase, join, or start a business -- 4.2 Choose a legal form of business -- 4.3 Legal issues and business ownership -- Chapter 5: Locate and set up your business -- Ideas in action finding fitness and fun on the go -- 5.1 Choose a location -- 5.2 Obtain space and design the physical layout -- 5.3 Purchase equipment, suppplies, and inventory -- Chapter 6: Plan and track your finances -- Ideas in action making homework fun -- 6.1 Financing your business -- 6.2 Pro forma financial statements -- 6.3 Recordkeeping for businesses. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This textbook combines foundational economics with practical entrepreneurship concepts and key tax topics. It’s designed for students who need both economic literacy and entrepreneurial readiness. This book is ideal for learners who want both to master economic principles and to apply them in starting and managing businesses—especially in a context relevant to Filipino entrepreneurship and taxation." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ENTREPRENEURSHIP |
| General subdivision |
DEVELOPING COUNTRIES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ECONOMIC DEVELOPMENT |
| General subdivision |
DEVELOPING COUNTRIES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
DEVELOPMENT ECONOMICS |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Greene, Cynthia L. |
| Relator term |
co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Library of Congress Classification |
