MARC details
| 000 -LEADER |
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| fixed length control field |
02300nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250513134758.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071816731 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NUCLARK |
| Transcribing agency |
NUCLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HM 742 .G74 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Greenleigh, Ian |
| Relator term |
author |
| 245 #4 - TITLE STATEMENT |
|---|
| Title |
The social media side door : |
| Remainder of title |
how to bypass the gatekeepers to gain greater access and influence / |
| Statement of responsibility, etc. |
Ian Greenleigh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw Hill, |
| Date of publication, distribution, etc. |
c2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 245 pages ; |
| Dimensions |
23 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
PHP195.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Acknowledgments -- Introduction: My Story -- Chapter 1: Gatekeeping and Access -- Chapter 2: From the Outside, Looking In -- Chapter 3: I Hate "Networking" -- Chapter 4: Walking Through the Social Media Side Door -- Chapter 5: From the Inside, Looking Out -- Chapter 6: Egomania -- Chapter 7: Access, Influence, and the Social-Industrial Revolution -- Chapter 8: The Birth of Big Social -- Chapter 9: Media Ladders and the Art of the Newsjack -- Chapter 10: Secrects of SOcial Advertising -- Chapter 11: The future of Access and Influence -- Quick Reference: Tools and Techniques -- Notes -- Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Skip the line at the front door and unlock privileged access to top influencers and decision makers Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But social media side doors--alternate avenues of access through social media--have opened all around us. Through them, we can engage with top business executives, thought leaders, and tastemakers.<br/><br/>In this groundbreaking guide, social media strategist Ian Greenleigh reveals how to detect and walk right through the social media side doors that lie hidden in plain sight--to forge valuable relationships, create business opportunities, raise your thought leader profile, or land the perfect job. It will enable readers to expand their own means of access to those they wish to engage with, and the ways in which this access--in both directions--can be used to unlock a new level of ROI." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
SOCIAL MEDIA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ONLINESOCIAL NETWORKS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
INTERNET ADVERTISING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Library of Congress Classification |
| Suppress in OPAC |
No |
