The power of foursquare : (Record no. 1860)

MARC details
000 -LEADER
fixed length control field 02837nam a2200301Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NUCLARK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250508085555.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071773171
040 ## - CATALOGING SOURCE
Original cataloging agency NUCLARK
Transcribing agency NUCLARK
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5414.1265 .G35 2012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gallo, Carmine
Relator term author
245 #4 - TITLE STATEMENT
Title The power of foursquare :
Remainder of title 7 innovative ways to get your customers to check in wherever they are /
Statement of responsibility, etc. Carmine Gallo
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. McGraw Hill,
Date of publication, distribution, etc. c2012
300 ## - PHYSICAL DESCRIPTION
Extent viii, 259 pages :
Other physical details illustrations ;
Dimensions 24 cm.
365 ## - TRADE PRICE
Price amount PHP300.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical reference and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Acknowledgments -- Introduction : What's All the Fuss About -- CHAPTER 1 : Connect Your Band -- CHAPTER 2 : Connection Superstars -- CHAPTER 3 : Harness New Fans -- CHAPTER 4 : Newbie Ringleaders -- CHAPTER 5 : Engage Your Followers -- CHAPTER 6 : Superusers -- CHAPTER 7 : Create Rewards -- CHAPTER 8 : Super Mayors -- CHAPTER 9 : Knock Out the Competition -- CHAPTER 10 : Swarm Masters -- CHAPTER 11 : Incentivize Your Customer -- CHAPTER 12 : Local Heroes -- CHAPTER 13 : Never Stop Entertaining -- CHAPTER 14 : Crunked King -- CHAPTER 15 : 10 Pitfalls to avoid -- CHAPTER 16 : Four Square Founders in their own Words.
520 ## - SUMMARY, ETC.
Summary, etc. 'Connect with Your Customers. Anytime. Anywhere. One million new users per month. Twenty-three check-ins per second. Millions of people―in every city, in every country, on every continent, and even from the Space Station―are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services. Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare. You’ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You’ll learn from fascinating case studies of major companies with active foursquare partnerships."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element INTERNET MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element LOCATION-BASED SERVICES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ONLINE SOCIAL NETWORKS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CUSTOMER RELATIONS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS ENTERPRISES -- COMPUTER NETWORKS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Library of Congress Classification
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Source of acquisition Cost, normal purchase price
    Library of Congress Classification     Non-fiction NU Clark NU Clark Circulation 02/17/2023   GC HF 5414.1265 .G35 2012 NUCLA000001860 02/17/2023 c.2 02/17/2023 Books    
    Library of Congress Classification     Non-fiction NU Clark NU Clark Circulation 01/04/2023   GC HF 5415.1265 .G35 2012 NUCLA000001364 05/08/2025 c.1 01/04/2023 Books Purchased - Booksale 300.00

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