MARC details
000 -LEADER |
fixed length control field |
02837nam a2200301Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
NUCLARK |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20250508085555.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
230217s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071773171 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
NUCLARK |
Transcribing agency |
NUCLARK |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5414.1265 .G35 2012 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Gallo, Carmine |
Relator term |
author |
245 #4 - TITLE STATEMENT |
Title |
The power of foursquare : |
Remainder of title |
7 innovative ways to get your customers to check in wherever they are / |
Statement of responsibility, etc. |
Carmine Gallo |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
McGraw Hill, |
Date of publication, distribution, etc. |
c2012 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
viii, 259 pages : |
Other physical details |
illustrations ; |
Dimensions |
24 cm. |
365 ## - TRADE PRICE |
Price amount |
PHP300.00 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical reference and index. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Acknowledgments -- Introduction : What's All the Fuss About -- CHAPTER 1 : Connect Your Band -- CHAPTER 2 : Connection Superstars -- CHAPTER 3 : Harness New Fans -- CHAPTER 4 : Newbie Ringleaders -- CHAPTER 5 : Engage Your Followers -- CHAPTER 6 : Superusers -- CHAPTER 7 : Create Rewards -- CHAPTER 8 : Super Mayors -- CHAPTER 9 : Knock Out the Competition -- CHAPTER 10 : Swarm Masters -- CHAPTER 11 : Incentivize Your Customer -- CHAPTER 12 : Local Heroes -- CHAPTER 13 : Never Stop Entertaining -- CHAPTER 14 : Crunked King -- CHAPTER 15 : 10 Pitfalls to avoid -- CHAPTER 16 : Four Square Founders in their own Words. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
'Connect with Your Customers. Anytime. Anywhere. One million new users per month. Twenty-three check-ins per second. Millions of people―in every city, in every country, on every continent, and even from the Space Station―are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services. Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare. You’ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You’ll learn from fascinating case studies of major companies with active foursquare partnerships." |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
INTERNET MARKETING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
LOCATION-BASED SERVICES |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ONLINE SOCIAL NETWORKS |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
CUSTOMER RELATIONS |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
BUSINESS ENTERPRISES -- COMPUTER NETWORKS |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
Source of classification or shelving scheme |
Library of Congress Classification |
Suppress in OPAC |
No |