MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01845nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250521103549.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1559349603 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NUCLARK |
| Transcribing agency |
NUCLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P 90 .B37 1999 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baran, Stanley J. |
| Relator term |
author. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Introduction to mass communication |
| Remainder of title |
media literacy and culture / |
| Statement of responsibility, etc. |
Stanley Baran. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mountain View, California : |
| Name of publisher, distributor, etc. |
Mayfield Publishing, |
| Date of publication, distribution, etc. |
c1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 518 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
26 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
Php335.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: Laying The Groundwork -- Mass Communication, Culture, And Media Literacy -- The Evolving Mass Communication Process -- Part 2: Media, Media Industries, And Media Audiences -- Books -- Newspapers -- Magazines -- Film -- Radio, Recording, And Popular Music -- Television, Cable, And Mobile Video -- Video Games -- The Internet And The World Wide Web --Part 3: Supporting Industries -- Public Relations -- Advertising -- Part 4: Mass-Mediated Culture In The Information Age -- Theories And Effects Of Mass Communication -- Media Freedom, Regulation, And Ethics -- Global Media -- Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The media literacy movement is receiving a great deal of attention today. a special winter 1998 issue of the Journal of Communication was devoted to media literacy, and several new books on the topic have appeared ."--Preface |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MASS MEDIA 1. MASS MEDIA. 2. MASS MEDIA AND CULTURE. 3. MEDICAL LITERACY. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MASS MEDIA AND CULTURE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MEDICAL LITERACY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Library of Congress Classification |
| Suppress in OPAC |
No |
