MARC details
| 000 -LEADER |
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| fixed length control field |
03660nam a2200289Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250514145848.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
074321580 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
NUCLARK |
| Transcribing agency |
NUCLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD 9696.63 .C87 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Cusumano, Michael A. |
| Relator term |
author |
| 245 #4 - TITLE STATEMENT |
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| Title |
The business of software : |
| Remainder of title |
what every manager, and entrepeneur must know to thrive and survive in good times and bad / |
| Statement of responsibility, etc. |
Michael A. Cusumano |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Free Press, |
| Date of publication, distribution, etc. |
c2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
334 pages ; |
| Dimensions |
23 cm. |
| 365 ## - TRADE PRICE |
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| Price amount |
PHP235.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliography. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
1. The Business of Software: A Personal View -- 2. Strategy for Software Companies: What to Think About -- 3. Services, Products, and More Services: How Software Became a Business -- 4. Best Practices in Software Development: Beyond the Software Factory -- 5. Software Entrepreneurship: Essential Elements of a Successful Start-up -- 6. Start-up Case Studies: Software Products, Services, and Hybrid Solutions -- 7. Conclusion: The "Ideal" Versus "Realistic" Software Business |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
"The world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants like IBM, Microsoft, and Netscape and shows what it takes to create, develop, and manage a successful company -- in good times and bad -- in the most fiercely competitive business in the world.<br/>In the $600 billion software industry it is the business, not the technology, that determines success or failure. This fact -- one that thousands of once glamorous start-ups have unhappily discovered for themselves -- is the well-documented conclusion of this enormously readable and revealing new book by Michael Cusumano, based on nearly twenty years of research and consulting with software producers around the world.<br/>Cusumano builds on dozens of personal experiences and case studies to show how issues of strategy and organization are irrevocably linked with those of managing the technology and demonstrates that a thorough understanding of these issues is vital to success. At the heart of the book Cusumano poses seven questions that underpin a three-pronged management framework. He argues that companies must adopt one of three basic business become a products company at one end of the strategic spectrum, a services company at the other end, or a hybrid solutions company in between. The author describes the characteristics of the different models, evaluates their strengths and weaknesses, and shows how each is more or less appropriate for different stages in the evolution of a business as well as in good versus bad economic times. Readers will also find invaluable Cusumano's treatment of software development issues ranging from architecture and teams to project management and testing, as well as two chapters devoted to what it takes to create a successful software start-up. Highlights include eight fundamental guidelines for evaluating potential software winners and Cusumano's probing analysis, based on firsthand knowledge, of ten start-ups that have met with varying degrees of success.<br/>The Business of Software is timely essential reading for managers, programmers, entrepreneurs, and others who follow the global software industry." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
HI-TECH MANUFACTURING INDUSTRIES, INDUSTRIES -- COMPUTER INDUSTRY |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
COMPUTER SOFTWARE INDUSTRY |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
BUSINESS & ECONOMICS, BUSINESS / ECONOMICS / FINANCE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
BUSINESS/ECONOMICS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / GENERAL, GENERAL |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Books |
| Source of classification or shelving scheme |
Library of Congress Classification |
| Suppress in OPAC |
No |
