MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01550nam a2200301Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250515085511.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789719654681 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NUCLARK |
| Transcribing agency |
NUCLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
G 155.7 .V45 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Velasco, Evelyn O. |
| Relator term |
author |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Basic understanding to hospitality and tourism marketing with IMC / |
| Statement of responsibility, etc. |
Evelyn O. Velasco, Daryl A. Javier [and] Enrique S. Perez |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Intramuros, Manila : |
| Name of publisher, distributor, etc. |
Unlimited Books Library Services and Publishing, Inc., |
| Date of publication, distribution, etc. |
c2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 134 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
PHP520.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface -- Dedication -- Unit 1: Overview of hospitality and tourism industry -- Unit 2: Introduction to hospitality and tourism marketing -- Unit 3: Tourism promotions -- Unit 4: Steps in hospitality and tourism marketing plan -- Unit 5: Hospitality and tourism marketing trends -- References. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book was especially arranged and crafted accordingly to cater the growing needs of today's students, by looking back from the past; it discuses the historical significance of tourism and the important role it plays in making a profitable industry that we enjoy today." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
TOURISM INDUSTRY |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
HOSPITALITY INDUSTRY -- MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
TOURISM -- MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Javier, Daryl A. |
| Relator term |
co-author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perez, Enrique S. |
| Relator term |
co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Library of Congress Classification |
