Strategic marketing management : (Record no. 429)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02471nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250515112842.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786214063093 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NUCLARK |
| Transcribing agency | NUCLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 .N38 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Naval, Girly H. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic marketing management : |
| Remainder of title | simplified moves for rookies / |
| Statement of responsibility, etc. | Girly H. Naval |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Intramuros, Manila : |
| Name of publisher, distributor, etc. | Mindshapers Co., Inc., |
| Date of publication, distribution, etc. | c2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 166 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP430.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface -- List of tables -- List of figures -- Book introduction: A walkthrough -- Chapter 1: You and the dynamic market environment -- Chapter 2: Betting in your most priced asset: The customer -- Chapter 3: Segmenting, targeting and poaitioning -- Chapter 4: Marketing plan preparation -- Chapter 5: Product and brand strategy with pricing techniques -- Chapter 6: Integrated marketing communications -- Chapter 7: Distribution strategy and sales management -- Chapter 8: Managing global operations -- Chapter 9: The ultimate attack: Customer service strategy -- Glossary -- References. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "The author began scribbling every page of this book in the late part of 2018 intending to serve three primary groups of beneficiaries. First, the college business students--this book is for them as they start to grapple new business and marketing insights pertaining to how business could swim against the current and brave the blows of the industry's dynamism and hypercompetitive environment. This book also intends to serve the college instructors and professors of business and marketing by providing discussions of some limited but very essential topics on strategic marketing management--from mere investigation of the dynamic market setting; understanding of the customers; effectively segmenting, targeting and positioning company's product in the market, strategically using marketing tools such as marketing plan, product development plans, integrated marketing communications, distribution plans and management of global markets. The third group which the author considers to benefit from this book are the business rookies. This is for budding entrepreneurs who are marketing managers of their own enterprise." -- Preface |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING -- MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | STRATEGIC PLANNING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | NU Clark | NU Clark | Filipiniana | 10/21/2022 | Purchased - Reader's Knowledge | 430.00 | FIL HF 5415.13 .N38 2021 | NUCLA000000429 | 02/17/2023 | 10/21/2022 | Books |
