Hey whipple, squeeze this : (Record no. 4450)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02160nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250328165451.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250328b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119819691 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NUCLARK |
| Transcribing agency | NUCLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5825 .S85 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sullivan, Luke |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Hey whipple, squeeze this : |
| Remainder of title | the classic guide to creating great advertising / |
| Statement of responsibility, etc. | Luke Sullivan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, New Jersey : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 392 pages : |
| Other physical details | figures ; |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | Php1565.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | FOREWORD -- PREFACE -- A BRIEF HISTORY OF WHY EVERYBODY HATES ADVERTISING -- THE CREATIVE PROCESS -- TELL THE TRUTH AND RUN -- A CONTROLLED DAYDREAM -- BREVITY IS THE SOUL OF WIT -- THE VIRTUES OF SIMPLICITY -- WHY IS THE BAD GUY ALWAYS MORE INTERESTING -- REWIRING YOUR BRAIN -- VIRAL, NAUGHTY AND RONG -- ADVERTISING 2.0 -- MAKE THE IDEA BIGGER, NOT THE LOGO -- CONCEPTING FOR THE HIVE MIND -- EVERYTHING THAT CAN BE DIGITAL, WILL BE -- STOPPING PEOPLE FORM GOING TO THE BATHROOM -- CREATIVE MIND VERSUS MONKEY MIND -- PECKED TO DEATH BY DUCKS -- JUST START WORLD WAR III -- ADVERTISING: THE MOST FUN YOU CAN HAVE WITH YOUR CLOTHES ON -- SUGGESTED READING -- BIBLIOGRAPHY -- NOTES -- ACKNOWLEDGEMENTS -- ABOUT THE AUTHOR -- ALSO BY LUKE SULLIVAN -- INDEX. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads"-- Provided by publisher. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING COPY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
No items available.
