Strategic integrated marketing communications / (Record no. 4642)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01012nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250421145239.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250421b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367770624 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUCLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 .P47 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic integrated marketing communications / |
| Statement of responsibility, etc. | Larry Percy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Abingdon [London] : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | c2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 303 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD3.44 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: Introduction -- Part II: Components of IMC -- Part III: IMC messages -- Part IV: The IMC plan. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme." -- Back cover |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMUNICATION IN MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | STRATEGIC PLANNING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | NU Clark | NU Clark | Circulation | 12/14/2024 | Purchased - Amazon | GC HF 5415.123 .P47 2023 | NUCLA000005365 | 04/21/2025 | 10/30/2024 | Books |
