Understanding marketing research / (Record no. 4830)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01551nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250515113758.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250515b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786214271481 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUCLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TS 155 .G37 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mutya, Ruby F. Alminar |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding marketing research / |
| Statement of responsibility, etc. | Ruby F. Alminar-Mutya |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Intramuros, Manila : |
| Name of publisher, distributor, etc. | Unlimited Books Library Services and Publishing, Inc., |
| Date of publication, distribution, etc. | c2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 255 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP550.00 |
| 505 p# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface -- Chapter 1: Basic research and marketing research -- Chapter 2: Types of research and the research problem -- Chapter 3: Formulating the marketing research problem and proposal -- Chapter 4: Marketing research data collection -- Chapter 5: The marketing research study report. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Understanding Marketing Research is a response to the need for materials for the business administration, management or marketing course. The book explores the interrelationships between various functional areas in business, using cases and activities to develop critical thinking among the students. Business and marketing research are core courses in any business program which expose a student to the realities in any industry: consumer behavior, business development and logistics. Through the book, students may enter the world of professional business research or pursue a career in marketing." -- Preface |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | NU Clark | NU Clark | Filipiniana | 02/07/2025 | Purchased - Unlimited Books | 550.00 | FIL HF 5415 .M88 2024 | NUCLA000005548 | 05/15/2025 | 02/07/2025 | Books |
