Marketing 6.0 : (Record no. 4959)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01274nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250526111406.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250526b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119835219 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUCLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5414 .K68 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing 6.0 : |
| Remainder of title | the future is immersive / |
| Statement of responsibility, etc. | Philip Kotler, Hermawan Kartajaya [and] Iwan Setiawan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, New Jersey : |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc., |
| Date of publication, distribution, etc. | c2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 247 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I introduction to marketing 6.0 -- Part II The marketing 6.0 enabler and environment -- Part III The marketing 6.0 experience -- Acknowledgements -- About the authors -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TECHNOLOGY |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan |
| Relator term | co-author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Setiawan, Iwan |
| Relator term | co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | NU Clark | NU Clark | Circulation | 10/30/2024 | Purchased - Sketch Books | 1341.60 | GC HF 5414 .K68 2024 | NUCLA000004854 | 05/26/2025 | 10/30/2024 | Books |
