Business in blue jeans : how to have a successful business on your own terms, in your own style / Susan Baroncini-Moe

Includes index.

Preface -- Introduction -- Brain Junk -- The Fire -- Expertise -- Packaging -- Leaning into your Marketing -- The Village.

"In Business in Blue How to Have a Successful Business on Your Own Terms, in Your Own Style, you'll learn how to create and grow a business that works for you. More than just a "how to" guide, Business in Blue Jeans, contains actionable, practical that show you how through the "brain junk" that's been getting in your way to starting a business. Develop a business idea with real potential for success.Package your idea to attract the people who want what you have to offer and will pay for it.Become visible to your potential customers and clients so that they think of you first.Stand head and shoulders above your competitors without spending an extra dime.Build a community and network that includes the support and the connections you need, drawing people in instead of pushing them away. Hire, train, and manage a team as your business grows so that it's never out of control .We live in an ever-changing economy and that can make starting and growing a business seem daunting. But with the right guidance, you, too, can have successful business that makes everything else that you want in life possible."