International business : the new realities / S. Tamer Cavusgil, Gary Knight, [and] John R. Riesenberger

By:

Cavusgil, S. Tamer [author ]

Contributor(s):

Material type: Text

TextPublication details: Boston : Pearson, c2017Edition: Fourth EditionDescription: xxix, 516 pages : color illustration ; 28 cmISBN:

9780134324838

Subject(s):

INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT

LOC classification:

HD 62.4 .C38 2017

Contents:

Preface -- Part 1 Foundation Concepts 2 -- Part 2 The Enivronment of International Business 54 -- Part 3 Strategy and Opportunity Assessment 286 -- Part 4 Entering and Working in International Markets 344 -- Part 5 Functional Area Excellence 434.

Summary: "International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business."

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC HD 62.4 .C38 2017 (Browse shelf(Opens below))		Available		NUCLA000001410

Includes index.

"International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.

The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business."

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