The social empolyee : how great companies make social media work / Chreyl Burgess, [and] Mark Burgess

By:

Burgess, Cheryl [author]

Contributor(s):

Mark Burgess [co-author]

Material type: Text

TextPublication details: London : McGraw Hill, c2014Description: xvi, 260 pages : illustration ; 23 cmISBN:

9780071816410

Subject(s):

LOC classification:

HF 5415.1265 .P87 2014

Contents:

FOREWORD by David C. Edelman -- INTRODUCTION -- Part I : Weathering a Sea Change -- Part II : How Great Companies Build social Cutures -- Part III : Recalculating Your Route.

Summary: Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing , and coauthor, Facebook Marketing "Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management "This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review " The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC HF 5415.1265 .B87 2014 (Browse shelf(Opens below))		c.1	Available		NUCLA000001542
Books	NU Clark Circulation	Non-fiction	GC HF 5415.1265 .B87 2014 (Browse shelf(Opens below))		c.2	Available		NUCLA000002030

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Previous	GC HF 5415.123 .P47 2023 Strategic integrated marketing communications /	GC HF 5415.1255 .B76 2022 Creating a brand identity : a guide for designers /	GC HF 5415.1265 .B87 2014 The social empolyee : how great companies make social media work /	GC HF 5415.1265 .B87 2014 The social empolyee : how great companies make social media work /	GC HF 5415.1265 .C66 2009 Twitter power : how to dominate your market one tweet at a time /	GC HF 5415.1265 .G35 2012 The power of foursquare : 7 innovative ways to get your customers to check in wherever they are /	GC HF 5416.5 .N34 2018 c.1 The strategy and tactics of pricing : a guide to growing more profitably /	Next

Inlcudes index.

FOREWORD by David C. Edelman -- INTRODUCTION -- Part I : Weathering a Sea Change -- Part II : How Great Companies Build social Cutures -- Part III : Recalculating Your Route.

Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing , and coauthor, Facebook Marketing "Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management "This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review " The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules

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