Essentials of health care marketing / Eric N. Berkowitz

By:

Berkowitz, Eric N [author]

Material type: Text

TextPublication details: Sudbury, Massachusetts : Jones & Bartlett, c2011Edition: Third EditionDescription: xx, 515 pages : color illustrations ; 23 cmISBN:

9780763783334

Subject(s):

LOC classification:

RA 410.56 .B47 2011

Contents:

Preface -- Introduction -- Acknowledgments -- Part I. The marketing process -- Part II.  Understanding the Consumer -- Part III. The Marketing Mix -- Appendices -- Index.

Summary: "The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market." -- Back cover

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC RA 410.56 .B47 2011 (Browse shelf(Opens below))		Available		NUCLA000001551

Includes index.

Preface -- Introduction -- Acknowledgments -- Part I. The marketing process -- Part II.  Understanding the Consumer -- Part III. The Marketing Mix -- Appendices -- Index.

"The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market." -- Back cover

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