Upstarts : How Geny Entrepreneurs are rocking the world of business and 8 ways you can profit from their success / Donna Fenn

By:

Fenn, Donna [author]

Material type: Text

TextPublication details: New York : McGraw Hill, c2010Description: xiii, 258 pages : illustrations ; 24 cmISBN:

9780071601887

Subject(s):

LOC classification:

HD 62.5 .F46 2010

Contents:

Acknowledgements -- Introduction: The upstarts are coming! -- Chapter 1: Extreme collaborators -- Chapter 2: Technology mavens -- Chapter 3: Game changers -- Chapter 4: Market insiders -- Chapter 5: Brand builders -- Chapter 6: Social capitalists -- Chapter 7: Workplace renegades -- Chapter 8: Morph masters -- Chapter 9: The Future of upstarts -- Appendix A -- Appendix B -- Bibliography -- Index.

Summary: "Inc. magazine writer Donna Fenn interviewed more than 150 young CEOs to learn what makes them tick. While upstarts are motivated by similar aspirations of past generations, their way of doing business is radically different―and it’s changing the way everyone must do business now. Upstarts examines and analyzes this entrepreneurial revolution to reveal eight critical lessons every entrepreneur and marketer must learn.Fenn describes a generation of entrepreneurs that is highly collaborative and team-oriented.It’s quick and alert when it comes tonew technologies. It’s hell-bent on changing the world. And it’s totally impatient with outmoded business models. The sooner you adapt to the new way of business, the greater chance you have togrow and profit in the years ahead.".

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC HD 62.5 .F46 2010 (Browse shelf(Opens below))		Available		NUCLA000001592

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Includes bibliographical references and index.

"Inc. magazine writer Donna Fenn interviewed more than 150 young CEOs to learn what makes them tick. While upstarts are motivated by similar aspirations of past generations, their way of doing business is radically different―and it’s changing the way everyone must do business now.

Upstarts examines and analyzes this entrepreneurial revolution to reveal eight critical lessons every entrepreneur and marketer must learn.Fenn describes a generation of entrepreneurs that is highly collaborative and team-oriented.It’s quick and alert when it comes tonew technologies. It’s hell-bent on changing the world. And it’s totally impatient with outmoded business models.

The sooner you adapt to the new way of business, the greater chance you have togrow and profit in the years ahead.".

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