Marketing communications : contexts, strategies, and applications / Chris Fill.
Material type:
TextPublication details: England : Pearson Education Limited, c2002.Edition: Third EditionDescription: xxxii, 790 pages : color illustrations ; 25 cmISBN: - 0273655000
- HF 5415.12 .F55 2002
| Item type | Current library | Collection | Call number | Materials specified | Status | Date due | Barcode |
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Books
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NU Clark Circulation | Non-fiction | GC HF 5415.12 .F55 2002 (Browse shelf(Opens below)) | Available | NUCLA000002148 |
Includes bibliographical references and index.
Part 1 Introduction and setting the scene -- Part 2 Contexts -- Part 3 Strategies -- Part 4 Applications and methods of marketing communication -- Appendix A Suggested marketing communications plan for 'Porridge matters'.
"For undergraduate and postgraduate/ MBA marketing communications/corporate communications courses. Also essential for CIM Diploma students studying for the Marketing Communications Strategy unit. The Third edition of Fill's best selling, theoretically strong marketing communications text provides a comprehensive introduction to the subject and is widely adopted on CIM and undergraduate programmes. The text is written around two main themes: Integrated Marketing Communications and relatioonship marketing." -- Amazon.
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