Electronic media : an introduction / Lynne Schafer Gross

By:

Gross, Lynne Schafer [author]

Material type: Text

TextPublication details: New York : McGraw-Hill Education, c2010Description: xv, 442 pages : illustrations ; 23 cmISBN:

9780073378862

Subject(s):

LOC classification:

TK 5105 .G76 2010

Contents:

Part 1. Electronic media forms -- Part 2. Electronic media functions -- Glossary -- Index.

Summary: "This concise, student-friendly text teaches the essentials of electronic media and telecommunications. Exploring both the background and structure of this ever-evolving industry and the many ways in which media affects our lives, the text is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section focuses on the various media forms (e.g. radio, the Internet), while the second addresses the functions of media (programming, advertising, etc.)."

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC TK 5105 .G76 2010 (Browse shelf(Opens below))		Available		NUCLA000002162

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Includes index.

Part 1. Electronic media forms -- Part 2. Electronic media functions -- Glossary -- Index.

"This concise, student-friendly text teaches the essentials of electronic media and telecommunications. Exploring both the background and structure of this ever-evolving industry and the many ways in which media affects our lives, the text is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section focuses on the various media forms (e.g. radio, the Internet), while the second addresses the functions of media (programming, advertising, etc.)."

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