Abandon the ordinary : building the distinctive leadership brand in business, family and church / Richard S. Lytle

Includes endnotes and appendices.

Introduction -- Part One: Perspective -- Part Two: Position -- Part Three: Power -- Part Four: Promise -- A Final Thought -- Appendix A -- Appendix B -- Endnotes

"The world needs great leaders. But how do you build a leadership brand that matters? Your ability to lead with power in a complex global society will largely depend on your ability to move away from a generic type of leadership, building a distinctive brand. In this book, businessman and professor Richard S. Lytle considers four main principles to help readers create a godly blueprint for life:

* Perspective - How worldview frames the foundation for building any brand.

* Position - How readers can assess their God-given positions in life and make them the focus of their earthly work.

* Power - How using one's positional power can build the brand on a daily basis.

* Promise - How readers can create, deliver, and manage a distinctive set of promises with the personal signature of gifts and positions God has given them."