Marketing your startup : the inc. guide to getting customers, gaining traction, and growing your business / Simona Covel

Includes bibliographical references and index.

Acknowledgements -- Introduction -- 1. What is marketing anyway? -- 2. Define your brand -- 3. Positioning your product -- 4. How much should you spend? -- 5. Online marketing -- 6. Taking it offline -- 7. Customer marketing -- 8. Writing a marketing plan -- 9. Setting a budget -- 10. When to mix it up -- 11. Finding outside help -- 12. Understanding marketing software -- Conclusion -- Sources -- Index.

"To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales.

But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don’t know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Through firsthand insights from founders and helpful how-to guidelines, you’ll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more.

Whether you’ve got a robust budget or you’re bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire.".