Curation nation : how to win in a world where consumers are creators / Steven Rosenbaum
Material type:
TextPublication details: United States of America : McGraw-Hill, c2011Description: xiv, 284 pages ; 24 cmISBN: - 9780071750393
- HM 742 .R67 2011
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NU Clark Circulation | Non-fiction | GC HM 742 .R67 2011 (Browse shelf(Opens below)) | Available | NUCLA000002584 |
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Includes index.
Preface -- Acknowledgments -- 1. Curation: What is it? -- 2. The History of Curation -- 3. Big-time Curators on the rise -- 4. Consumer Conversations and Curation -- 5. Content Entrepreneurs: The New Curation Class -- 6. Tools and Techniques -- 7. Magazines and Curation -- 8. Naysayers -- 9. Web Platforms Embrace Curation -- 10. Brands: Curating Your Consumer -- 11. Networks: Writing Inside a Curated Community -- 12. The Micronets -- 13. What is you content strategy? -- 14. Facebooking the Future and Trending Toward Twitter -- 15. Are content aggregators vampires? -- 16. Finance, Curation, and Privacy -- Conclusion -- A Note About Sources -- Endnotes -- Index.
"Reveals how any company can use curation (tactical content aggragation) to separate specific quality information from the overwhelming amount of content on the net, helping their customers find exactly what they want instantaneously."
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