The Spanx story : what's underneath the incredible success of Sara Blakely's billion-dollar empire / Stephanie and Charlie Wetzel

By:

Wetzel, Stephanie [author]

Material type: Text

TextPublication details: Nashville, Tennessee Harper Collins, c2020Description: iv, 182 pages ; 21 cmISBN:

9781400216116

Subject(s):

LOC classification:

HD 9969 .W48 2020

Contents:

Spanx Timeline -- 1. A Billion-Dollar Idea -- 2. An Unlikely Entrepreneur -- 3. A less Likey Product -- 4. Reshaping a Category -- 5. Making Spanx a Household Name -- 6. Making Spanx a Company -- 7. Growing Pains -- 8. Elevating Women -- Endnotes -- Index -- Chapter One from The Target Story.

Summary: "The Spanx Story chronicles Sara's journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredible hard work and determination that led Spanx to become the iconic brand it is today"

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC HD 9969 .W48 2020 (Browse shelf(Opens below))		Available		NUCLA000002750

Includes index.

"The Spanx Story chronicles Sara's journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredible hard work and determination that led Spanx to become the iconic brand it is today"

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