The tipping point : how little things can make a big difference / Malcolm Gladwell

Includes index.

Introduction -- The Three Rules of Epidemics -- The Law of the Few: Connectors, Mavens and Salesmen -- The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus -- The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime -- The Power of Context (Part Two): The Magic Number One Hundred Fifty -- Case Study: Rumors, Sneakers, and the Power of Translation -- Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette -- Conclusion: Focus, Test, and Believe -- Endnotes -- Acknowledgments -- Index.

"The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This [book] explores and ... illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas."