HBR guide to data analysis basics for managers / Harvard Business Review Press

Contributor(s):

Harvard Business Review Press

Material type: Text

TextPublication details: Boson, Massachusetts : Harvard Business Review Press, c2018Description: 231 pages : illustrations ; 23 cmISBN:

9781633694286

Subject(s):

LOC classification:

HB 30.215 .H37 2018

Contents:

Introduction -- Section One: Getting Started -- Section Two: Gather the Right Information -- SECTION Three: Analyze the data -- Section Four: Communicate your findings -- Appendix -- Index.

Summary: "Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes"

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	REF HB 30.215 .H37 2018 (Browse shelf(Opens below))		Available		NUCLA000002958

Includes index.

Introduction -- Section One: Getting Started -- Section Two: Gather the Right Information -- SECTION Three: Analyze the data -- Section Four: Communicate your findings -- Appendix -- Index.

"Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?

Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.

You'll learn how to:

Identify the metrics you need to measure
Run experiments and A/B tests
Ask the right questions of your data experts
Understand statistical terms and concepts
Create effective charts and visualizations
Avoid common mistakes"

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