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The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries

By: Material type: TextTextPublication details: New York : Currency, c2011Description: x, 320 pages : illustrations ; 21 cmISBN:
  • 9781524762407
Subject(s): LOC classification:
  • HD 62.5 .R54 2011
Contents:
Foreword ix -- -- Introduction -- Part One: Vision -- Part Two: Steer -- Part Three: Accelerate --Endnotes -- Disclosures -- Acknowledgements -- Index.
Summary: "Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.".
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Item type Current library Collection Call number Materials specified Status Date due Barcode
Books Books NU Clark Circulation Non-fiction GC HD 62.5 .R54 2011 (Browse shelf(Opens below)) Available NUCLA000002990

Includes index.

Foreword ix -- -- Introduction -- Part One: Vision -- Part Two: Steer -- Part Three: Accelerate --Endnotes -- Disclosures -- Acknowledgements -- Index.

"Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.".

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