Internet marketing / Marife Agustin-Acierto, Gilfred Abad Acierto ; Annabelle Gordonas, editor

By:

Acierto, Marife Agustin [author]

Contributor(s):

Material type: Text

TextPublication details: Intramuros, Manila : Unlimited Books library services & Publishing Inc.. c2022Description: x, 221 pages : illustrations ; 26 cmISBN:

9786214270866

Subject(s):

LOC classification:

HF 5415.1265 .A25 2022

Contents:

Dedication -- Preface -- Chapter 1: The digital revolution: brief history -- Chapter 2: Marketing concepts and principles -- Chapter 3: Electronic retailing -- Chapter 4: The internet for distribution -- Chapter 5: E-marketing communication tools -- Chapter 6: Engaging customers with social media -- Chapter 7: Buying digital media space -- Chapter 8: Ethical and legal issues -- References.

Summary: "This book elaborates the world of retailing and e-retailing. It fills the gap for those who have found internet marketing studies." -- Preface

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Holdings
Item type	Current library	Call number	Materials specified	Copy number	Status	Date due	Barcode
Books	NU Clark Filipiniana	FIL HF 5415.1265 .A25 2022 c.1 (Browse shelf(Opens below))		c.1	Available		NUCLA000003154
Books	NU Clark Filipiniana	FIL HF 5415.1265 .A25 2022 c.2 (Browse shelf(Opens below))		c.2	Available		NUCLA000003155

Includes bibliographical references.

"This book elaborates the world of retailing and e-retailing. It fills the gap for those who have found internet marketing studies." -- Preface

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