Professional event management : a guide to meetings, incentives, conventions, exhibitions, and events / Cynthia R. Bernabe [and 12 others]

Includes index.

Foreword -- Preface -- Introduction -- Chapter 1: Overview of event management -- Chapter 2: Strategic planning -- Chapter 3: Designing the event experience -- Chapter 4: Budgets and contracts -- Chapter 5: Event marketing -- Chapter 6: Risk management -- Chapter 7: Human resource -- Chapter 8: On-site management -- Chapter 9: Post-event activities and evaluation -- Chapter 10: Building a career in event management -- Index -- The authors.

"Professional event management: a guide to meetings, incentives, conventions, exhibitions, and events introduces readers to the different elements of organizing and managing events. It is compliant with CHED's recommended course outline for introduction to meetings, incentives, conferences, and event management (MICE), a required course for BS Tourism and BS Hospitality students." -- Back cover