Micro perspective of tourism and hospitality / Zenaida Lansangan-Cruz

By:

Cruz, Zenaida Lansangan [author]

Material type: Text

TextPublication details: Manila : Rex Book Store, c2019Edition: First EditionDescription: x, 230 pages : illustrations ; 26 cmISBN:

9789712399107

Subject(s):

LOC classification:

G 155 .C78 2019

Contents:

Preface -- 1. The psychology of tourism -- 2. The sociology of tourism -- 3. Tourism and culture -- 4. Transportation sector -- 5. Accommodations -- 6. Food and beverages sector -- 7. Recreation and leisure -- 8. Tourist attractions and theme parks -- 9. The MICE industry: meaning and importance -- 10. Tourism marketing -- 11. Tourism promotion -- 12. Tourism distribution channel -- 13. Tourism planning -- 14. Tourism development -- 15. Employment opportunities and qualifications in the tourism and hospitality industry -- Glossary -- References.

Summary: "This book is designed as an introductory textbook for tourism and hospitality students of the different colleges and universities offering tourism and hospitality courses." -- Excerpt from the preface

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Filipiniana	Non-fiction	FIL G 155 .C78 2019 (Browse shelf(Opens below))		Available		NUCLA000000342

Includes bibliographical references and index.

"This book is designed as an introductory textbook for tourism and hospitality students of the different colleges and universities offering tourism and hospitality courses." -- Excerpt from the preface

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