Out-of-the-box marketing principles that work and make sense / Eduardo P. Garrovillas

By:

Garrovillas, Eduardo P [author]

Material type: Text

TextPublication details: Mandaluyong City : Books Atbp., c2017Description: xxii, 284 pages : tables and illustrations ; 22 cmISBN:

9786214090693

Subject(s):

MARKETING

LOC classification:

HF 5415 .G37 2017

Contents:

Part 1 Overview of marketing and the controversial 4Ps of McCarthy -- Part 2 Marketing concepts and strategies -- Part 3 Marketing concepts and strategies on pricing -- Part 4 Marketing concepts and strategies on promotions -- Part 5 Marketing concepts and strategies -- Part 6 Key marketing perspective, a review

Summary: "The 21st century marketing requires a different paradigm. It has to take advantage of the 10 world flatteners described by Thomas Friedman (2005), that have flattened and leveled the global marketing playing field. But likewise, it has to heed the call of Joseph Stiglitz, a Nobel Prize winner in economics , to address the discontent of the multitude of poor at the base of the economic pyramid"-Preface

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
Books	NU Clark Filipiniana	Non-fiction	FIL HF 5415 .G37 2017 c.1 (Browse shelf(Opens below))		c.1	Available		NUCLA000004322
Books	NU Clark Filipiniana	Non-fiction	FIL HF 5415 .G37 2017 c.2 (Browse shelf(Opens below))		c.2	Available		NUCLA000004323

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Previous	FIL HF 5415 .A23 2024 c.3 Advanced marketing management /	FIL HF 5415 .A23 2024 c.3 Advanced marketing management /	FIL HF 5415 .A38 2022 The art and science of the pitch : the ultimate playbook for pitching to partners, investors, and reality tv shows /	FIL HF 5415 .G37 2017 c.1 Out-of-the-box marketing principles that work and make sense /	FIL HF 5415 .G37 2017 c.2 Out-of-the-box marketing principles that work and make sense /	FIL HF 5415 .M88 2024 Understanding marketing research /	FIL HF 5415 .M88 2024 Teaching and assessment of grammar /	Next

Includes bibliographical references.

"The 21st century marketing requires a different paradigm. It has to take advantage of the 10 world flatteners described by Thomas Friedman (2005), that have flattened and leveled the global marketing playing field. But likewise, it has to heed the call of Joseph Stiglitz, a Nobel Prize winner in economics , to address the discontent of the multitude of poor at the base of the economic pyramid"-Preface

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