Introduction to meetings, incentives, conferences and events management (MICE) / Zenaida Lansangan-Cruz

Includes Index.

Preface -- Chapter 1: The meaning and importance of MICE -- Chapter 2: Key players in the MICE industry and their roles in the tourism and hospitality industry -- Chapter 3: MICE planners -- Chapter 4: MICE planning -- Chapter 5: MICE management -- Chapter 6: Marketing MICE -- Chapter 7: Financial management of MICE -- Chapter 8: Risk management -- Chapter 9: The role of ethics in the MICE industry -- Chapter 10: Technology for the MICE industry -- Chapter 11: Changes affecting the MICE industry in the next millennium -- Chapter 12: Special events management -- Glossary -- Index.

"This book is intended to provide students with the basic framework for planning MICE and the knowledge and skills necessary in case they would like to become MICE professional." -- Excerpt from the preface