Entrepreneurship / Eduarto A. Morato, Jr.
Material type:
TextPublication details: Manila : Rex Book Store, Inc., c2021Edition: Second EditionDescription: x 263 pages : illustrations ; 27 cmISBN: - 9786210420524
- HB 615 .M67 2021
| Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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Books
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NU Clark Senior High School | Non-fiction | FIL HB 615 .M67 2021 c.1 (Browse shelf(Opens below)) | Available | NUCLA000003361 | |||
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Books
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NU Clark Senior High School | Non-fiction | FIL HB 615 .M67 2021 c.2 (Browse shelf(Opens below)) | c.2 | Available | NUCLA000003362 |
Includes index.
Preface -- Chapter 1: On entrepreneurship -- Chapter 2: Planning the enterprise -- Chapter 3: Opportunity seeking -- Chapter 4: Opportunity Screening -- Chapter 5: Opportunity seizing -- Chapter 6: Market research -- Chapter 7: The marketing mix -- Chapter 8: New product development -- Chapter 9. Introduction to business implementation -- Chapter 10: Constructing, interpreting, and forecasting financial statement -- Chapter 11: Managing the operations function -- Chapter 12: Managing the human resources function -- Chapter 13: Managing the finance function -- Appendix -- Index.
"This reference materials presents key entrepreneurial concepts that students can easily follow and possibly apply at home, in school, and practically, everywhere they go. Aided with the appropriate tools and techniques, students are ushered to explore possibilities outside the employed world-being entrepreneurs." -- Preface
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