Principles of marketing / Angelita Ong Camilar-Serrano

By:

Serrano, Angelita Ong Camilar [author]

Material type: Text

TextPublication details: Intramuros, Manila : Unlimited Books Library services & Publishing Inc., c2021Description: x, 394 pages : illustrations ; 26 cmISBN:

9789719654308

Subject(s):

MARKETING

LOC classification:

HF 5415 .S47 2021

Contents:

Preface -- Acknowledgement -- Chapter 1. Marketing principles and strategies.--Chapter 2. Customer relationship: customer service.--Chapter 3. Market opportunity analysis and consumer analysis.--Chapter 4. The marketing mix.--Chapter 5. Managing the marketing effort.--Chapter 6. Workshop and presentation of marketing plan. -- Appendices -- Bibliography -- Webliography.

Summary: "This book is designed to provide students with a great starting point for generating ideas and insights for marketing. This book especially created for students in the 11th grade for the implementation of K to 12 in the Philippines." -- Preface

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
Books	NU Clark Senior High School	Non-fiction	FIL HF 5415 .S47 2021 c.1 (Browse shelf(Opens below))		c.1	Available		NUCLA000003727
Books	NU Clark Senior High School	Non-fiction	FIL HF 5415 .S47 2021 c.2 (Browse shelf(Opens below))		c.2	Available		NUCLA000003728

Includes bibliographical references.

"This book is designed to provide students with a great starting point for generating ideas and insights for marketing. This book especially created for students in the 11th grade for the implementation of K to 12 in the Philippines." -- Preface

There are no comments on this title.

to post a comment.