Principles of marketing : for senior high school / Cynthia A. Zarate
Material type:
TextPublication details: Quezon City : C & E Publishing Inc., c2021Description: vii, 212 pages : color illustrations ; 26 cmISBN: - 9789719815563
- HF 5415 .Z37 2021
| Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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Books
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NU Clark Senior High School | Non-fiction | FIL HF 5415 .Z37 2021 c.1 (Browse shelf(Opens below)) | c.1 | Available | NUCLA000003553 | ||
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Books
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NU Clark Senior High School | Non-fiction | FIL HF 5415 .Z37 2021 c.2 (Browse shelf(Opens below)) | c.2 | Available | NUCLA000003554 |
Includes bibliographical references and index.
Preface -- Unit 1. Marketing principles and strategies -- Unit 2. Building customer loyalty through customer service -- Unit 3. Market opportunity analysis and consumer analysis -- Unit 4. Developing the marketing mix -- Unit 5. The marketing planning process and the marketing plan -- Glossary -- Bibliography -- Index.
"This textbook is written for Principles of Marketing, a specialized subject in the accountancy, business, and management (ABM) track of the senior high school K to 12 curriculum. It aims to introduce students to basic marketing concepts, the elements of the marketing mix, and the steps in making a marketing plan. The book is divided into five units consisting of 16 lessons which discuss principles, concepts, and practices of marketing." -- Preface.
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