ABM : marketing for beginners: the principles of marketing / Anna A. Mendiola, Norman S. Tanchingco [and] Maria Sophia Paula B. Agustin, project director
Material type:
TextPublication details: Quezon City : Phoenix Publishing House, c2017Description: ix, 100 pages : illustrations ; 26 cmISBN: - 9789710641109
- HF 5415 .M46 2017
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NU Clark Senior High School | Non-fiction | FIL HF 5415 .M46 2017 c.1 (Browse shelf(Opens below)) | c.1 | Available | NUCLA000005284 | ||
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NU Clark Senior High School | Non-fiction | FIL HF 5415 .M46 2017 c.2 (Browse shelf(Opens below)) | c.2 | Available | NUCLA000005285 |
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| FIL HF 5415 .I43 2019 c.1 Principles of marketing / | FIL HF 5415 .I43 2019 c.2 Principles of marketing / | FIL HF 5415 .M46 2017 c.1 ABM : marketing for beginners: the principles of marketing / | FIL HF 5415 .M46 2017 c.2 ABM : marketing for beginners: the principles of marketing / | FIL HF 5415 .M88 2022 c.1 Fundamentals of marketing : for senior high school / | FIL HF 5415 .M88 2022 c.2 Fundamentals of marketing : for senior high school / | FIL HF 5415 .S47 2021 c.1 Principles of marketing / |
Includes index and bibliographical references.
Preface -- Chapter 1: Marketing principles and strategies -- Chapter 2: Customer relationships: relationships marketing -- Chapter 3: Market opportunity analysis and consumer analysis -- Chapter 4: Developing the marketing mix -- Chapter 5: Managing the marketing effort -- Chapter 6: Building an effective marketing plan -- Glossary -- Index -- Bibliography.
"Marketing for beginners: the principles of marketing was developed with understanding that even though senior high school students are exposed to marketing on a day-to-day basis, they are quite unaware of the discipline that is required of marketing. The pervasiveness of marketing and the efforts of many companies to convince us to buy their products or services would point to the need to educate our students on how marketing works. Thus, the book was written not only from a academic perspective, but also from practical and realistic standpoints." -- Preface
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