Tourism and hospitality marketing / Maria Gatchalian Badilla

By:

Badilla, Maria Gatchalian [author]

Material type: Text

TextPublication details: Manila : Rex Book Store, c2021Edition: Revised EditionDescription: xii, 225 pages : illustrations ; 26 cmISBN:

9786210427509

Subject(s):

LOC classification:

TX 911.3 .B33 2021

Contents:

Preface -- Chapter 1: Introduction to tourism and hospitality marketing Chapter -- 2: The tourist market and segmentation -- Chapter 3: Tourism and consumer behavior -- Chapter 4: The marketing plan -- Chapter 5: The tourism and hospitality product -- Chapter 6: Pricing in tourism and hospitality -- Chapter 7: Promotional tools: advertising, direct marketing, personal selling, public relations, and sales promotions -- Chapter 8: Digital marketing -- Chapter 9: Distribution channels in the tourism and hospitality industry -- Chapter 10: Destination branding and marketing -- Chapter 11: Relationship marketing -- Chapter 12: Tourism an hospitality marketing and its future -- Index.

Summary: "Tourism and hospitality marketing is a revised and updated edition of tourism marketing published in 2015. With the growth of digital technology, low-cost fares, and sharing economies, tourism has seen unprecedented growth in recent years." -- Preface

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Filipiniana	Non-fiction	FIL TX 911.3 .B33 2021 (Browse shelf(Opens below))		Available		NUCLA000000426

Includes bibliographical references.

"Tourism and hospitality marketing is a revised and updated edition of tourism marketing published in 2015. With the growth of digital technology, low-cost fares, and sharing economies, tourism has seen unprecedented growth in recent years." -- Preface

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