Understanding research design and methods : basic business approach for undergraduate level / Madonna M. Siniguian, Jewelyn E. Ciocon, Jerome G. Sison

Includes bibliographical references.

Preface -- Acknowledgement -- Chapter 1 Introduction to research -- Chapter 2 The Research Process -- Chapter 3 Developing Survey Instruments -- Chapter 4 Sampling technique and procedure -- Chapter 5 gathering and collection of data -- Chapter 6 Measuring and scaling -- Chapter 7 Presentation and guidelines in writing research proposal epilogue/conclusion. -- References.

"Understanding Research Design and Methods is authored by Madonna M. Siniguian, Jerome G. Sison, and Jewelyn E. Ciocon. It helps undergraduate level business students to understand and have insights in crafting their research study. It provides coverage of the complete range of research methods available today. It is appropriate for all students, regardless of their math experience, because it covers the principles of qualitative and quantitative research and how to evaluate and interpret data using a different mathematical tool of statistics. The book is organized so that each concept is treated separately and may be used in any order without generating knowledge gaps, making it simple to adapt to any course. It covers the method, including analyzing the data and writing a valid questionnaire. It also has an example of how to phrase the sentences when writing every chapter of the study. We believe that such illustrations assist in understanding and clarifying the presented material and bring it to light when it is placed in the context of actual research studies. This allows the student to learn the material and apply and use it in a real-world research study.
The work is structured into short, self-contained topic sections, making the content simple to adapt to your own teaching needs and tailor assignments to the element of qualitative or quantitative methods being studied, thereby aiding students' of complex topics. This is a complete resource for and memory grasp introducing students to research procedures, with additional online PowerPoint slides and test bank problems." -- Preface.