Introduction to meetings, incentives, conferences and events management (MICE) / Zenaida Lansangan-Cruz

Includes bibliographical references and index.

Preface -- Chapter 1. The meaning and importance of MICE -- Chapter 2. Key players in the MICE Industry and their roles in the tourism and hospitality industry -- Chapter 3. MICE planners -- Chapter 4. MICE planning -- Chapter 5. MICE management -- Chapter 6. Marketing MICE -- Chapter 7. Financial management of MICE -- Chapter 8. Risk management -- Chapter 9. The role of ethics in the MICE industry -- Chapter 10. Technology for the MICE industry -- Chapter 11. Changes affecting the MICE industry in the next millennium -- Chapter 12. Special events -- Glossary -- Index.

"This book is intended to provide students with the basic framework for planning MICE and the knowledge and skills necessary in case they would like to become MICE professionals." -- Excerpt from the preface