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Product manager book : a new look at product management: modern approaches and best practices for today's business world / Maxwell Rowan

By:

Rowan, Roxwell [author]

Material type: Text

TextPublication details: Las Vegas, USA : [Publisher not identified], c2023.Description: 88 pages : illustrations ; 23 cmISBN:

9798390652305

Subject(s):

LOC classification:

HF 5416.5 .S36 2023

Contents:

Introduction -- Chapter One: The evolution of product management -- Chapter Two: The role of the product manager -- Chapter Three: Product discovery -- Chapter Four: Product strategy -- Chapter Five: Product design -- Chapter Six: Product development -- Chapter Seven: Product Launch -- Chapter Eight: Product growth -- Chapter Nine: Product Lifecycle management -- Chapter Ten: Product management in a global context -- Chapter Eleven: Product Management and innovation -- Chapter Twelve: Product management and business strategy -- Conclusions.

Summary: "This book is a comprehensive guide to product management that offers modern approaches and best practices for today's business world. In a rapidly changing market, successful product management requires flexibility, innovation, and a deep understanding of customer needs. This book is designed to help product managers navigate these challenges by providing a comprehensive overview of the product management process."

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC HF 5416.5 .S36 2023 (Browse shelf(Opens below))		Available		NUCLA000005433

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"This book is a comprehensive guide to product management that offers modern approaches and best practices for today's business world. In a rapidly changing market, successful product management requires flexibility, innovation, and a deep understanding of customer needs. This book is designed to help product managers navigate these challenges by providing a comprehensive overview of the product management process."

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