Twitter power : how to dominate your market one tweet at a time / Joel Comm

Includes index.

Foreword -- Preface -- Introduction -- Chapter 1: An introduction to the social media landscape -- Chapter 2: What is twitter and why is it so powerful? -- Chapter 3: Getting started the right way on twiiter -- Chapter 4: Building a following on twitter -- Chapter 5: The art of the tweet -- Chapter 6: The magic of connecting with customers on twitter -- Chapter 7: Leveraging twitter for team communication -- Chapter 8: Using twitter to help build your brand -- Chapter 9: Leveraging the power of twitter to drive behavior in your followers -- Chapter 10: Beyond twitter.com: Third-party tools you will want to know -- Chapter 11: Building powerful solutions on top of the twitter platform -- Chapter 12: Play nice: legal considerations -- Chapter 13: Putting it all together: A 30-day plan for dominating twitter -- Chapter 14: Power twitterers -- Conclusion -- Directory of twitterers -- Other books by Joel Comm -- Index.

"In Twitter Power , Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins."