Strategic management in tourism and hospitality with total quality management / Don M. Magpantay, Augusto R. Matias [and] Angelie Marie L. Vizconde
Material type:
TextPublication details: Sta. Cruz, Manila : Edric Publishing House, c2023Description: 124 pages : illustrations ; 25 cmISBN: - 9786218179547
- TX 911.3 .M34s 2023
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NU Clark Filipiniana | Non-fiction | FIL TX 911.3 .M34s 2023 c.1 (Browse shelf(Opens below)) | c.1 | Available | NUCLA000005340 | ||
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NU Clark Filipiniana | Non-fiction | FIL TX 911.3 .M34s 2023 c.2 (Browse shelf(Opens below)) | c.2 | Available | NUCLA000005341 |
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| FIL TX 911.3 .M34 2023 c.1 Operations management in tourism and hospitality industry / | FIL TX 911.3 .M34 2023 c.2 Operations management in tourism and hospitality industry / | FIL TX 911.3 .M34s 2023 c.1 Strategic management in tourism and hospitality with total quality management / | FIL TX 911.3 .M34s 2023 c.2 Strategic management in tourism and hospitality with total quality management / | FIL TX 911.3 .M35 2021 Fundamentals in Lodging Operations / | FIL TX 911.3 .M36 2020 Managing a food safe kitchen : a guide to sanitation for food service professionals / | FIL TX 911.3 .M38 2021 Operations management in tourism and hospitality industry / |
Includes bibliographical references.
Chapter 1. The nature of Strategic Planning -- Chapter 2. The Business vision and mission -- Chapter 3. Analyzing a company's external environment -- Chapter 4. Analyzing a company's resources and competitive position -- Chapter 5. Crafting a strategy: the quest for competitive advantage -- Chapter 6. Strategy Analysis and choice -- Chapter 7. Executing the strategies: Management and operations issues -- Chapter 8. Executing the startegies: Marketing, Finance/Accounting, R&D, and Mis Issues -- Chapter 9. Corporate Governance and Ethics -- Chapter 10. Total Quality Management Systems: Hospitality ang Tourism Management.
This book describe the strategic management process.
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