Menu design and revenue management / Chester Dave G. Arenas

By:

Arenas, Chester Dave G [author]

Material type: Text

TextPublication details: Sta. Cruz, Manila : Edric Publishing House, c2022Description: 80 pages : illustrations ; 26 cmISBN:

9786218179905

Subject(s):

HOSPITALITY INDUSTRY -- MANAGEMENT

LOC classification:

TX 911.3 .A73 2022

Contents:

Chapter 1. Introduction to Menu -- Chapter 2. Menu Planning -- Chapter 3. The Elements & Mechanics of Menu Design -- Chapter 4. Menu Pricing -- Chapter 5. Introduction to Revenue Management -- Chapter 6. Market Segmentation and Targeting -- Chapter 7. Revenue Management Key Performance Indicators.

Summary: "This book will equip students to the principles of menu design as well as the revenue management conceptual framework utilized in the hospitality sector." -- Foreword

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Filipiniana	Non-fiction	FIL TX 911.3 .A73 2022 (Browse shelf(Opens below))		Available		NUCLA000000071

Includes bibliographical references.

"This book will equip students to the principles of menu design as well as the revenue management conceptual framework utilized in the hospitality sector." -- Foreword

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